Ruler Analytics makes it easy to track customer journeys and match closed revenue to the source. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most.

Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimizing your outputs and your budget.

• Attribution: Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword. When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM. When your lead converts, Ruler will scrape the revenue data in the CRM. It will be attributed to the marketing channels and campaigns that influenced the sale.
• Lead Tracking: Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations. Ruler also connects powerful data to your business intelligence and reporting tools to enable analysis.
• Marketing Mix Modelling: Marketing mix modelling, or MMM, is the application of statistical modelling to show how marketing influences changes in sales results. It breaks down these numbers by marketing channel, allowing you to identify which is having the most significant impact on your return on investment. Find your optimum marketing mix.