Do you want to stay on top of everything being said about your brand on social media, digital media, and even blogs or forums? Meltwater is a media intelligence platform that allows you to listen to conversations that are relevant to your business in real time, analyze the context, and make more strategic decisions. It's much more than simple monitoring: it helps you understand how your brand is positioned, what your audience thinks, and what your competitors are doing.
With Meltwater, you can detect trends, follow live campaigns, anticipate potential crises, and discover new opportunities to connect with your audience. It also offers features such as real-time alerts, competitor benchmarking, integration with other platforms, and an interface that allows you to easily filter, segment, and drill down into your data. You can do all this from an intuitive, powerful tool that adapts to your needs.
- 360° Media and Social Media Monitoring: Meltwater collects data from platforms like Instagram, X (Twitter), Facebook, TikTok, YouTube, blogs, forums, and online media globally. This way, you can get a complete view of everything being said about your brand or industry.
- Sentiment and Context Analysis: It's not just about how many times you're mentioned, but how. The tool analyzes whether the comments are positive, negative, or neutral, allowing you to understand the overall tone of the conversation.
- Campaign and Influencer Tracking: You'll be able to measure the impact of your social media campaigns, identify who's generating the most engagement, and discover new influencers who are already talking about your brand (even if you don't know it yet!).
- Automatic Reports and Custom Dashboards: Create easy-to-read visual reports ready to share with your team or clients. Choose which metrics matter to you and let Meltwater do the rest.
