Campaign Monitor (by Marigold) is an email marketing platform designed to create professional campaigns with a drag-and-drop editor, ready-to-use templates, brand control, and link pre-verification. It also features comprehensive analytics (performance by campaign, links, geography, subscriber activity) to empower data-driven decisions. It covers every step: creation, segmentation, and personalization (including dynamic content, time-based sending, and send time optimization), journey automation, and brand-aligned transactional emails.
Campaign Monitor's new AI features work together like an email marketing "copilot," guiding the user through each stage of the process. Marketing Monitor provides immediate context on campaign performance by comparing it to industry benchmarks and highlighting areas that need attention to improve results. AI Email Booster works directly within the email editor, analyzing content and recommending one-click improvements to optimize engagement and increase message effectiveness effortlessly. Meanwhile, Segment Mapper simplifies advanced segmentation by converting natural language instructions into ready-to-use audiences, allowing you to create precise segments without technical expertise and enabling more effective personalization.
- Editor and templates + brand control: Build emails with drag-and-drop functionality, apply your branding in seconds, and automatically check links to prevent errors before sending.
- Segmentation, personalization, and dynamic content: Use customer data to create smart segments, tailored content, and optimized sending based on time zone or individual best times.
- Automation and journeys: Design visual flows to send timely messages (welcome, re-engagement, post-purchase) and reduce manual effort.
- Forms/landing pages: Complement your emails with signup pages, pop-ups, or embedded elements with integrated conversion metrics.
- AI Tools: Email Template Builder with AI Email Booster (improvement suggestions within the editor) and AI Writer to accelerate scripts and copy; Marketing Monitor (benchmarking and guided tactics) and Segment Mapper (segments based on natural language).
