Breaking myths on email design

It is time to clarify matters on a subject that at plain sight looks simple enough, but ends up provoking headaches in company’s marketers around the globe.

GDPR and why is it important for us in Latam

The General Data Protection Regulation (GDPR), which provides individuals with even greater control over the collection and use of their personal data, was adopted by the European Union in April of 2016 but companies must comply with its requirements by May 25, 2018.

3 Essential Email Marketing Rules

Remember these “musts” in order to send successful and effective campaigns

6 Ways To Use Personalization In Your Next Email Campaign

Personalizing your email content is the perfect way to reach subscribers, keep messages relevant, and increase your conversion rates. With the help of a top email service provider, you can personalize messages using data, dynamic content, segmentation, and more.

Email Automation: Understanding Deliverability

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While most marketers are debating on how to improve their return on investment in the most profitable digital channel, many forget the decisive factor in this equation: Deliverability. No email marketing program can be successful if the campaigns do not reach the inbox.